"Sasa", in the African Kiswahili language, means "What is now".
The ceaseless march of time, measurable in endlessly smaller increments, is a western concept. In many parts of the world, time is not parsed into seconds or even minutes. In some places, people perceive time as speeding up when activities speed up and slowing down when its time to rest. There the time is personal, it’s part of the individual.
Sasa Clock counts time with a necklace of wooden beads placed over a slowly turning carousel. As the carousel rotates, a bead slips down the cord every 5 minutes. The last bead to have dropped indicates the time. This is the mechanical time.
The Sasa Clock offers you the option to “stop time”, and switch to your own personal clock. Take the necklace off the clock and wear it proudly as a statement that it is you that is in control. This is your time.
Telling the time:
The Sasa clock is available in 12 hour and 24 hour necklace versions.
The beads on the necklace are colour coded to indicate minutes, hours, and 12:00. As the carousel turns, every 5 minutes a bead slips down the cord. The last bead to have dropped indicates the time.
To tell the time, simply find the gold or silver 12:00 bead that has most recently slipped down the cord. From that point count the number of "hour" beads to find the hour and then the "minute" beads by fives. In the image here the time is 2:25pm. The 24 hour version indicates noon with a gold bead and midnight with a silver bead. The 12 hour necklace indicates noon and midnight with the same bead.
Winner of “Best Product” in “Accent on Design” at NY International Gift Fair, August 2010.
Reykjavík Grapevine Product of the Year - runner up, 2012.
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